Sign is a Fine Investment, A

Synopsis: From the 1890s until the 1920s and 30s, early advertising frequently used images of industrial work to sell its products, showing in detail the actual manufacture of goods advertised. Modern advertising, on the other hand, surrounds us with images of idealised homes and families, shopping and holidays, offering a world of consumerism in which work has become completely invisible. Described by its director as "A Marxist analysis of advertising in film form", A SIGN IS A FINE INVESTMENT investigates the way work has disappeared from advertising images, and traces this phenomenon through archive advertising films from 1897 to 1960.
Language: English
Country: Great Britain
Year of production: 1983
Subjects: Social Studies; Media studies
Keywords: advertising; labour (employment); Marxism; consumerism; archival film

Director

Cinematographer

Cast

Name: Concord Media
Email: sales@concordmedia.org.uk
Web: http://www.concordmedia.org.uk/ External site opens in new window
Phone: 01473 726 012
Address: Rosehill Centre
22 Hines Road
Ipswich
IP3 9BG
Notes: A long-established, not-for-profit organisation with a large collection DVDs, specialising in the sectors of general and mental health, child care, race relations, war and peace, addictions, the third world, ecology, civil rights, personal relationships, educational issues, and social work training. Concord also handles titles made for the Graves Medical Audio-visual Library. Sale on DVD. Formerly known as Concord Video and Film Council. In 2014 Concord began to offer selected films as Video on Demand, via Vimeo.

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