Advertising, The Media and Your Health

Synopsis: Examines the influence of advertising on young people’s lives, affecting their self-image and conflicting with reasonable health choices. It encourages students to become more informed media consumers and demonstrates: how different forms of advertising and media encourage young consumers to smoke more, drink more, eat more unhealthy foods and take greater risks with sexual behaviour; how violent video games may make people more accepting of violence while increasing feelings of anxiety or vulnerability;
the effects of media influence on body image, especially for girls. It then shows how students may study and deconstruct the techniques used by advertisers, enabling them to make more informed choices as consumers of media. The programme ends with a list of simple questions to ask when faced with a media message.
Language: English
Country: United States
Subjects: Media studies
Keywords: advertising; media literacy

Name: Concord Media
Email: sales@concordmedia.org.uk
Web: http://www.concordmedia.org.uk/ External site opens in new window
Phone: 01473 726 012
Address: Rosehill Centre
22 Hines Road
Ipswich
IP3 9BG
Notes: A long-established, not-for-profit organisation with a large collection DVDs, specialising in the sectors of general and mental health, child care, race relations, war and peace, addictions, the third world, ecology, civil rights, personal relationships, educational issues, and social work training. Concord also handles titles made for the Graves Medical Audio-visual Library. Sale on DVD. Formerly known as Concord Video and Film Council. In 2014 Concord began to offer selected films as Video on Demand, via Vimeo.

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British Universities Film & Video Council