Business Nightmares

Synopsis: Big risks in business don’t always pay off. In these three 60-minute programmes Evan Davis and business leaders including entrepreneur Sir Richard Branson, inventor Sir James Dyson and branding supremo Rita Clifton analyse stories of business mistakes from the 1970s to the present day. Brands in trouble include the soft drink rumoured to turn children’s skin orange, the car priced for less than the cost of making it, the mobile phone which couldn’t receive calls, and a new cola recipe which led to protests in the streets. Company insiders reveal how their carefully laid plans and projects unravelled. The results are dramatic: public outcry, plummeting share price, lost reputations, lost jobs and even company collapse. Evan extracts universal lessons from each exceptional error in this guide to what not to do in business.

The three programmes are entitled: DOOMED DESIGNS; MARKETING MESS-UPS; DISASTROUS DECISIONS.
Language: English
Country: Great Britain
Year of release: 2011
Year of production: 2011
Notes: Broadcast in three weekly parts on BBC2 beginning 9/4/2011
Subjects: Business studies
Keywords: business education; product development; business mistakes

Name: Open University Worldwide
Web: http://www.ouw.co.uk External site opens in new window
Phone: +44 (0) 1908 274066
Address: Walton Hall
Milton Keynes
MK7 6AA
Notes: NB. As of May 2016 Open University Worldwide are no longer distributing DVDs. They have posted this message on their website: ‘Unfortunately Open University Worldwide Limited has decided that product sales are no longer viable given the reduced funding to Higher Education institutions and diminishing demand for the products we have traditionally stocked. At present the Open University Students Association (OUSA) will continue to sell the "Good Study Guide", and we are in discussion with other possible distributors to continue to make The Open University’s products available for purchase. As soon as we have any information on other channels of distribution we will update this notice’. Some products are still available via second hand dealers on Amazon.co.uk

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