Inside America: The Quiet Persuader

Synopsis

First transmitted in 1965, this programme looks at Steve Frankfurt, a New York advertising executive working in an industry worth 14 billion dollars in the US alone. Used to spending thousands at a time with a simple nod of the head, Frankfurt offers insights into his life and the work that he carries out in one of America’s fastest growing industries. (39 minutes)

Language

English

Country

Great Britain

Year of release

2011

Year of production

1965

Subjects

Social Studies; Media studies

Keywords

advertising; archive television; United States of America

Online availability

URI

http://www.bbc.co.uk/programmes/p00ljycb

Price

free

Delivery

Streamed

Credits

Contributor

Steve Frankfurt

Production Company

Name

BBC Television

Distributor

Name

BBC Archive

Web

http://www.bbc.co.uk/archive/ External site opens in new window