Political Advertisement VII: 1952 - 2008

Synopsis: This fascinating anthology, updated to include advertisements from the 2008 presidential campaign, documents the selling of the American presidency since the 1950s, from Eisenhower to Obama. In this revealing survey of the American televisual campaign process, a social and media history emerges as Muntadas and Reese trace the development of the TV "spot" as a political strategy and manipulative marketing technique. This stream of political advertisements, presented without commentary, includes many rare spots, including several never before seen.

This is the seventh version in an ongoing twenty-four-year project. Since 1984, Muntadas and Reese have revised, expanded, and updated POLITICAL ADVERTISEMENT with every presidential election.
Language: English
Country: United States
Year of release: 2010
Subjects: Media studies; Politics & government
Keywords: advertising; elections; political campaigns; television broadcasting; United States of America

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Notes: Electronic Arts Intermix (EAI) is a US-based, nonprofit arts organisation that is a leading international resource for video and media art. EAI’s core programme is the distribution and preservation of a major collection of over 3,500 video works by artists, from the mid-1960s to the present. The works in the collection range from seminal videos by pioneering figures such as Nam June Paik, Bruce Nauman, Martha Rosler and Joan Jonas to new digital works by emerging artists, including Seth Price, Paper Rad, Cory Arcangel and Takeshi Murata. The EAI Online Catalogue is a comprehensive Web resource on the artists and works in the EAI collection, featuring a searchable database and extensive research materials. Sale to educational institutions only (not individuals) on video (PAL) or DVD (NTSC).

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