Independent Lens: Art & Copy: Inside Advertising’s Creative Revolution

Synopsis: A film about advertising and inspiration,that reveals the work and wisdom of some of the most influential advertising creatives of our time. Exploding forth from advertising’s "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation. George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It", "I Love NY", "Where’s the Beef?", "Got Milk", "Think Different", and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce,and human emotion.
Language: English
Country: United States
Year of production: 2009
Subjects: Media studies
Keywords: advertising; creative thinking

This record has been viewed 607 times.