Killing Us Softly 4

Synopsis: In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes -- images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne’s groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.

Sections: Introduction; Ads Everywhere; A Constructed Beauty; Objectification; Judged by Looks Alone; Thinness; Dieting; Eating & Morality; Global Impact; Infantilization & Powerlessness; Advertising & Sex; Experienced Virgins; Consumerism & Sexualizing Products; Masculinity; Violence; What to do?
Language: English
Country: United States
Year of release: 2010
Year of production: 2010
Subjects: Media studies
Keywords: advertising; media representation; women

Name: Media Education Foundation
Email: info@mediaed.org
Web: http://www.mediaed.org External site opens in new window
Phone: +1 413 584 8500
Fax: +1 413 586 8398
Address: 60 Masonic Street
Northampton
Massachusetts 01060
USA
Notes: The MEF produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political and cultural impact of the mass media, particularly in the US, with emphasis on gender, health, politics, race and commercialism. Sale on DVD.

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