British Universities Film & Video Council

moving image and sound, knowledge and access

Fight for the Whitehouse, The

Synopsis
A 3-disc boxed set
DISC 1 THE EARLY YEARS: 1950s
A fascinating retrospective on the early years of televised campaigns and debates. These years saw presidential politics emerge into the living rooms of America for the first time and changed the nature of campaigns forever. Eisenhower vs Stevenson 10 Commercials (1952), A Look At Presidential Nominations (1952), Eisenhower-Nixon Campaign Commercial (1952), Eisenhower-Nixon: Nixon’s Checkers Speech (1952), Eisenhower vs Stevenson Campaign Commercials (1956)
Bonus Feature: Campaign Posters

DISC 2 CHANGE BEGINS: 1960s & 70s
As the influence of television grows, politicians and their advisors adapt their strategies to capitalize on the new media. This collection of commercials and speeches highlights the evolution of presidential campaigns on TV as they emerged into a new era.
Kennedy vs Nixon: 10 Commercials (1960), The Election Of John F. Kennedy (1960), Kennedy - Nixon Debates (1960), Johnson vs Goldwater: 10 Commercials, The Daisy Commercial (1964), Nixon vs Humphrey: 10 Commercials (1968), Nixon TV Commercials, Nixon’s Acceptance Speech, Nixon vs McGovern 10 Commercials (1972), Carter vs Ford 10 Commercials (1976), President Gerald Ford Campaign (1976)
Bonus Features: Campaign Button Gallery

DISC 3 REFINING THE PROCESS: 1980s - 2000
The new world of presidential campaigns, examining the role of writers, camera men, stylists, and marketing experts in the selling of the president on TV. This collection of modern day presidential commercials showcases how far Washington has come since the early days of television. Reagan vs Carter 10 Commercials (1980), Carter - Reagan Debate, Ronald Reagan - A Vision For America, Regan vs Mondale 10 Commercials (1984), Bush vs Dukakis 10 Commercials (1988), Clinton vs Bush 10 Commercials (1992), Clinton vs Dole 10 Commercials (1996), Bush vs Gore 10 Commercials (2000), Bush vs Kerry 10 Commercials (2004)
Bonus Feature: Radio Bonus
Language
English
Country
United States
Year of release
2008
Year of production
2008
Subjects
Media studies; Politics & government
Keywords
archive television; political debate; television advertising; American presidential campaigns

Distribution Formats

Type
DVD
Format
Region 2 PAL
Price
£24.99
Availability
Sale
Duration/Size
496 minutes
Year
2008

Distributor

Name

Quantum Leap

Notes
The company ceased trading in 2018. It was previously a distributor and online retailer specialising in non-fiction DVD titles on a wide variety of subjects, particularly in the areas of music instruction, music performance, sport instruction, and health. Some titles also available through retail outlets.
 

Available from retail outlets

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