Romeo and Juliet (H&M) Advertistment
- Synopsis
- Music video and commercial inspired by the story of Romeo and Juliet and directed by David Lachapelle for the fashion company H&M’s `&denim’ (`This is the Season to be Gorgeous’) range . Burnett & Wray (op cit) write ‘ROMEO AND JULIET...emerges as no straightforward filmic statement. It represents a collocation of texts to be decoded as much as it appears as a cross-media tie-in for the latest initiative of the global garment industry, A work in which Shakespeare is himself a brand or an implied icon, this Romeo and Juliet is part homage, part imitation, part trailer, part promotion, part PC experience. As such Lachapelle’s ‘film’ illustrates in abundance the signature features of Shakespeare filmmaking in the new millennium’.
- Language
- English
- Country
- United States
- Medium
- Video
- Technical information
- Colour / Sound
- Year of release
- 2006
- Subjects
- Media studies
- Keywords
- Shakespeare, William (1564-1616); Multicultural casting
Credits
- Director
- David Lachapelle
- Cast
Julia Gus Car Mary J. Blige Tamyra Gray
Sponsor
- Name
H&M
Archive
- Name
Archives Francaises du Film du Centre National De La Cinematographie (CNC)
- AFF@cnc.fr
- Web
- http://www.cnc/fr External site opens in new window
- Phone
- +33-1 3014 8000
- Address
- 7bis Rue A, Turpault, F-78395
Bois D’Arcy
France
Record Stats
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