Big Bucks, Big Pharma: Marketing Disease and Pushing Drugs

Synopsis: Exposes the insidious ways in which the multi-billion dollar pharmaceutical industry uses, manipulates, and in some instances creates illness for capital gain. American media scholars and health professionals discuss the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with both industry-sponsored medical education/research and promotion to doctors. Features interviews with Dr. Marcia Angell, Dr. Bob Goodman, Gene Carbona, Katharine Greider, Dr. Elizabeth Preston, and Dr. Larry Sasich.
Language: English
Country: United States
Year of release: 2006
Year of production: 2006
Subjects: Business studies; Health Education; Media studies
Keywords: advertising; marketing; pharmaceutical industry

Name: Media Education Foundation
Email: info@mediaed.org
Web: http://www.mediaed.org External site opens in new window
Phone: +1 413 584 8500
Fax: +1 413 586 8398
Address: 60 Masonic Street
Northampton
Massachusetts 01060
USA
Notes: The MEF produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political and cultural impact of the mass media, particularly in the US, with emphasis on gender, health, politics, race and commercialism. Sale on DVD.

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