British Universities Film & Video Council

moving image and sound, knowledge and access

Big Bucks, Big Pharma: Marketing Disease and Pushing Drugs

Synopsis
Exposes the insidious ways in which the multi-billion dollar pharmaceutical industry uses, manipulates, and in some instances creates illness for capital gain. American media scholars and health professionals discuss the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with both industry-sponsored medical education/research and promotion to doctors. Features interviews with Dr. Marcia Angell, Dr. Bob Goodman, Gene Carbona, Katharine Greider, Dr. Elizabeth Preston, and Dr. Larry Sasich.
Language
English
Country
United States
Year of release
2006
Year of production
2006
Subjects
Business studies; Health Education; Media studies
Keywords
advertising; marketing; pharmaceutical industry

Credits

Director
Ronit Ridberg

Distribution Formats

Type
DVD
Format
Region 2 NTSC
Price
$250
Availability
Sale
Duration/Size
45 minutes
Year
2006

Type
VHS
Format
NTSC
Price
$250
Availability
Sale
Duration/Size
45 minutes
Year
2006

Distributor

Name

Media Education Foundation

Email
info@mediaed.org
Web
http://www.mediaed.org External site opens in new window
Phone
+1 413 584 8500
Fax
+1 413 586 8398
Address
60 Masonic Street
Northampton
Massachusetts 01060
USA
Notes
The MEF produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political and cultural impact of the mass media, particularly in the US, with emphasis on gender, health, politics, race and commercialism. Sale on DVD.

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