History of Advertising, The - Animation 1950 - 1960

Synopsis

A journey back in time to the golden age of capitalism, this is a compilation of some of the best Cold War propaganda animated advertisements. One of the most astonishing things about these animated advertising shorts is that not all of them were produced by the government. Many were produced by corporations - yet they still push the same message as federal propaganda films. These films are a lesson in how industry and government worked together to create the worship of money and productivity.

Also included on this DVD is the original I LIKE IKE commercial put together to help President Eisenhower win the election in 1952. This ad was produced by Roy Disney and also pushes for the election of Richard Milhous Nixon for vice president. There are other short films that promote the stock market as being the best place to become rich, less then two decades after the collapse of the stock market had led to the Great Depression.

Language

English

Country

United States

Year of release

2005

Year of production

1950-1960

Uses

Students of political history, advertising or film history

Subjects

Media studies; Politics & government

Keywords

advertising; animation films; political cartoons; social history; television advertising; United States of America

Distribution Formats

Type

DVD

Format

Region 0

Price

£14.99

Availability

Sale

Duration/Size

84 minutes

Year

2005

Sections

Title

Eisenhower for President

Synopsis

The original I LIKE IKE animated commercial, produced by Roy Disney and Citizens for Eisenhower-Nixon during the 1952 presidential campaign. 1952.

Duration

1 mins

Title

Freedom and Power 1

Synopsis

This opulently produced two-part animated film defines freedom as the abundance of electric power, and reviews U.S. history from an electro-centric viewpoint. It shows the development and importance of electric power from Benjamin Franklin’s experiment with a kite to the contributions of Thomas Edison. Strangely, everyone who contributed to the development of electricity was American. Produced by Wolff (Raphael G) Studios Inc for the General Electric Company. 1952.

Duration

14 mins

Technical information

Title

Freedom and Power 2

Synopsis

Part two of FREEDOM AND POWER. It continues the theme of the first film and demonstrates how the more electricity you have, the freer you are. Produced by Wolff (Raphael G.) Studios for the General Electric Company 1952.

Duration

13 mins

Technical information

Title

What makes us tick

Synopsis

This cartoon was produced for the New York Stock Exchange to encourage people to buy stock. It promotes the stock market as the engine of America’s prosperity. On a typical 1950’s day, typical cartoon dad John Q. Public comes home to his typical American family in his owned-by-the-bank car, and pauses to take pride in his mortgaged home. In the privacy of his den, John reflects on the insurance he’s paid for, his massive savings to cover emergencies, vacations, and Junior’s education, and yet he still he has money left to invest in the stock market. Produced by Sutherland (John) Productions. 1952.

Duration

12 mins

Technical information

Title

It’s Everyone’s Business

Synopsis

This U.S. Chamber Of Commerce Cold War-era cartoon links the Bill of Rights to free-enterprise ideology. Features scenes, created by John Sutherland, where anthropomorphised dollar bills run around frantically and a money-sucking tax monster. The Freedom Foundation awarded this film its gold honor medal as "the best film developed in the United States during 1954 to further a better understanding of the American way of life." Shot in Technicolor.

Duration

20 mins

Technical information

Title

Destination Earth

Synopsis

In this American Petroleum Institute cartoon, Martian dissidents learn that oil and competition are the two things that make America great. This animated cartoon follows the adventures of "Colonel Cosmic" as he learns the strengths of American-style free enterprise economics, compared to a stagnating Mars under the fist of a certain communist-backed Mr. Ogg, who centrally controls the Martian economy. Produced by John Sutherland Productions. 1954.

Duration

14 mins

Title

Working Dollars

Synopsis

A New York Stock Exchange-financed animated explanation of how the stock market works, told through the story of the film’s hero, Mr. Finchley. Many people may have wondered how to go about owning a share of American business, or about the new "pay-as-you-go" Monthly Investment Plan. Or, perhaps they’d just like to know more about how the stock market works - about market opportunities and risks, stocks, bonds and dividends. If so, they would have found the adventures of Fred Finchley one of the best ways to find out what goes on at the Stock Exchange. A fine example of Capitalist propaganda. Sutherland (John) Productions for the New York Stock Exchange. 1952.

Duration

11 mins

Distributor

Name

a2zcds.com

Email

support@A2ZCDS.com

Web

http://www.a2zcds.com External site opens in new window

Phone

+1 866 254-8579

Fax

+1 954 337-6215

Address

1618 Camerbur Drive
Orlando
Florida
32805
USA

Notes

Tel: or +1 321 251 5253

 

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