History of Advertising, The - Animation 1940 - 1950

Synopsis

While today even cigarette billboards generate controversy, in the 1940s it was common to see ads for tobacco on television and in the movies. This DVD contains some of the best cigarette advertising ever created for Lucky Strike. By the 1940s studios had finally mastered the art of hand drawn animation and this DVD contains some fine examples.

Language

English

Country

United States

Year of release

2005

Year of production

1940-1950

Subjects

Media studies

Keywords

advertising; animation films; smoking; United States of America

Distribution Formats

Type

DVD

Format

Region 0

Price

£14.99

Availability

Sale

Duration/Size

62 minutes

Year

2005

Sections

Title

Something for nothing

Synopsis

This classic Chevrolet advertisement from the Jam Handy production house uses Rube Goldberg to prove that we can’t get something for nothing. In other words, they tell us, to get power out of an engine, you have to put fuel in. However, modern engines are designed to conserve fuel and deliver full power on every stroke. Goldberg uses animation to explain how fuel is converted to power in the modern automobile engine. Producer: Jam Handy Organization; Sponsor: Chevrolet Motor Company; 1940, b&w.

Duration

9 mins

Title

Drawing Account

Synopsis

This clip is a behind the scenes look at a 1940s animation studio, showing the making of a Chevrolet advertising cartoon. Shows how an animated cartoon is made and what goes on behind the scenes in a modern studio. We are treated to the sight of an animator making a drawing of an automobile engine come to life. Demonstrates how much work went into a single cartoon. Producer: Jam Handy Organization; Sponsor: Chevrolet Division, GM Corp; 1941, b&w

Duration

9 mins

Title

Just Imagine

Synopsis

How complex telephones were in the 1940s. In this AT&T clip, animated character Tommy Telephone materialises out of a telephone company advertisement to produce a telephone by magic. He puts paper slips marked with names of raw materials into a hopper and grinds out 433 telephone parts. Producer: Jam Handy Organization
Sponsor: AT&T; 1947, b&w.

Duration

10 mins

Title

Adventures of Junior Raindrop, The

Synopsis

In the 1940s even the government was making classic animated advertisements. In this clip a delinquent raindrop explains the need for good watershed managementand shows how everyone can help. The animation is supplemented with live action scenes contrasting results of poor and good watershed management. Producer: U.S. Dept. of Agriculture, Forest Service; Sponsor: U.S. Dept. of Agriculture, Forest Service; 1948, colour.

Duration

7 mins

Title

Lucky Strike Marching

Synopsis

This Lucky Strike cigarette commercial demonstrates the effects of war on the national consciousness. It used stop-motion animation to show cigarettes marching like proud American soldiers. Beyond the historical significance of screening cigarette ads, the commercial itself is interesting in that it would have taken an enormous amount of time and effort to do the animation for this 1 minute advertisement. Producer: Jam Handy Organization; Sponsor: American Tobacco Company; 1948, b&w.

Duration

1 mins

Title

Lucky Strike Dancing

Synopsis

Another classic Lucky Strike ad, featuring stop-motion animation of square-dancing cigarettes. The square dancing cigarettes, the INSANE jingle and the whole production level are truly amazing. Producer: Jam Handy Organization; Sponsor: American Tobacco Company; 1948, b&w.

Duration

1 mins

Title

Going Places

Synopsis

This Harding College animated short defines the profit motive and dramatises the part it has played in the economic development of America. It stars Freddie Fudsie, a lazy soap maker, who just wants to go fishing. He invents bar soap, makes some money, and is about to retire in peace and quiet when the sexy female Profit Motive walks by and Freddie, who suddenly needs more money to win her affection, never sees a fishing hole again. Producer: Sutherland Productions, Inc.; Sponsor: Harding College; 1948, colour.

Duration

9 mins

Title

Meet Joe King

Synopsis

Another Harding College film, this theatrical cartoon was produced to create a deeper understanding of what made America the finest place in the world to live. Joe, who wears overalls and talks with a pseudo-Brooklyn accent, is king of the workers of the world because the machinery in his factory multiplies strength and efficiency. This is part of the American way of doing things, the narrator tells us. Producer: Sutherland Productions, Inc.; Sponsor: Harding College; 1949, colour.

Duration

10 mins

Title

Why play Leap Frog

Synopsis

This is a third Harding College Cold war-era cartoon aimed at convincing workers that increased productivity brings about greater purchasing power. This sharp-looking cartoon is animated by John Sutherland Productions. Joe works at the Dilly-Doll factory as a face painter and is upset because nearly every one of his raises is offset by an increase in the cost of goods. But the narrator explains that labour costs are to blame and Joe quickly learns to use the system to his own benefit. It is a Freedom Foundation award-winner shot in Technicolor. 1949, b&w.

Duration

10 mins

Distributor

Name

a2zcds.com

Email

support@A2ZCDS.com

Web

http://www.a2zcds.com External site opens in new window

Phone

+1 866 254-8579

Fax

+1 954 337-6215

Address

1618 Camerbur Drive
Orlando
Florida
32805
USA

Notes

Tel: or +1 321 251 5253

 

Available from retail outlets