History of Advertising, The - Animation 1930 - 1940

Synopsis
A compilation of American animated advertising from the 1930s. This DVD features work from some of the great production houses of the time including Jam Handy, John Sutherland, Fleischer Studios and Walt Disney. It provides a rare glimpse of the marketing strategies used during the sunrise of motion pictures and the birth of television.
Language
English
Country
United States
Year of release
2005
Year of production
1930-1940
Subjects
Media studies
Keywords
advertising; animation films; automobiles; cinema films

Distribution Formats

Type
DVD
Format
Region 0
Price
£15.99
Availability
Sale
Duration/Size
56 minutes
Year
2005

Sections

Title
My Merry Oldsmobile
Synopsis
In this classic Oldsmobile advertisement, Lovely Lucille is menaced by a villain and rescued by her pint-sized true love. The advertisement is a musical developed by Fleischer Studios as a sing-along cartoon. There is a good deal of what at the time was considered "naughty" images. Producer: Fleischer Studios; Sponsor: Oldsmobile Motor Company; 1932 b&w.
Duration
6 mins

Title
Down the Gasoline Trail
Synopsis
For this Jam Handy clip, his master production team combines real photography and cartoon animation to demonstrate what happens to a drop of gasoline from the time it is put into the gasoline tank of a Chevrolet to the time the car’s engine roars to life. This early Chevrolet film superimposes cartoon animation over industrial photography as it follows an anthropomorphized drop of gasoline through the "efficiently designed gasoline delivery system" of a Chevy engine. Producer: Jam Handy Organization; Sponsor: Chevrolet Division, GM Corp; 1925, b&w.
Duration
8 mins

Title
Coach for Cinderalla, A
Synopsis
A hilarious retelling of the Cinderella story. In the cartoon the Chevrolet is magically built out of plant and animal life: caterpillars roll into circles and become automobile tyres; in the visible V-6 fireflies equal spark plugs and mice provide motive power. The animation was supervised by Frank Goldman. Producer: Jam Handy Organization;
Sponsor: Chevrolet Division, GM Corp; 1936, colour.
Duration
9 mins

Title
Ride for Cinderella, A
Synopsis
In this classic animated short Cinderella relies on a Chevrolet to carry her home by midnight through obstacles and storms. Producer: Jam Handy Organization; Sponsor: Chevrolet Motor Company; 1937, colour.
Duration
11 mins

Title
Peg Leg Pedro
Synopsis
Children are being menaced by evil pirate Peg Leg Pedro. This animated short combines Treasure Island, Spanish gold, and young love into a thrilling ad for Chevrolet. Producer: Jam Handy Organization
Sponsor: Chevrolet Motor Company; 1938, colour.
Duration
9 mins

Title
Extra Esso
Synopsis
This creepy short is mostly live action but incorporates animation towards the end. Most of the clip is a standard advertisement for Esso gasoline until the gas jockeys suddenly break into a jingle and the Esso sign mutates into a grinning face. It’s a bit strange but is a good look at how advertisers were trying to mix animation and live action. Sponsor: Esso Standard Oil Company; 1938, b&w.
Duration
1 mins

Title
Breakfast Pals
Synopsis
One of the original Snap! Crackle! Pop! Rice Krispies advertisements. In this adventure the elves battle Mushy, Soggy and Toughy for control of breakfast bowls. An interesting aspect is the grey Rice Krispies box from the dark ages of package design. Shows what these television icons looked like 70 years ago. Producer: Cartoon Films, Limited; Sponsor: Kellogg (W.K.) Company; 1939, colour.
Duration
1 mins

Title
Princess and the Pauper, The
Synopsis
Nicky Nome, a hero from both the Cinderella and Peg Leg Pedro Chevrolet advertisements, makes a return appearance in this adventure advertisement. This time his job is to rescue a treasure-laden pauper from the Valley of Jewels. He does so by taking him on a magic carpet ride to visit a beautiful princess. Of course along the way the carpet transforms itself into a new Chevy. Producer: Jam Handy Organization; Sponsor: Chevrolet Motor Company; 1939, colour.
Duration
10 mins

Distributor

Name

a2zcds.com

Email
support@A2ZCDS.com
Web
http://www.a2zcds.com External site opens in new window
Phone
+1 866 254-8579
Fax
+1 954 337-6215
Address
1618 Camerbur Drive
Orlando
Florida
32805
USA
Notes
Tel: or +1 321 251 5253
 

Available from retail outlets

Record Stats

This record has been viewed 1059 times.