Truth in Advertising

Synopsis: A comic expose of how the real advertising world works from the inside, confronting all the frustrations the world of advertising has to offer and showing what really happend at ‘creative’ meetings. Created by a Toronto advertising shop for the Marketing Awards in Canada, extracts were posted online.

The idea behind the piece was to follow a commercial campaign through various meetings with ad execs and production company representatives in a docudrama style. It takes viewers through an ad campaign in four parts: the Briefing, the Agency Presentation, the Director’s Pitch and the Rough Cut Screening. The film ends with the creative team for the campaign accepting a Marketing Award. The twist was that the ad people were actually saying what was really on their minds or the truth of the situation - rather than what they would normally be saying in those meetings.

The websites contain selected scenes from the programme lasting for about 2.5 minutes.The DVD also contains the full version plus an additional film called REEL TRUTH which applies the same concept to the field of directing commercials.
Language: English
Country: Canada
Year of release: 2001
Year of production: 2001
Subjects: Media studies
Keywords: advertising

URI: http://www.studio2f.com/misc/2003/08/18truth_in_advertising.php or at http://www.ifilm.com/ifilmdetail/960787?htv=12
Price: free extracts
Delivery: Streamed

Title: Truth in Advertising
Title: Reel Truth
Synopsis: A short comic expose of the world of directing a commercial. Quicktime version streamed online at http://www.boreme.com/boreme/funny-2004/m_reel_truth.php?gobackto=funny-collectionsqqat-work-p2

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