Behind the Screens
- Synopsis
- This programme puts forward the argument that Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. It explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from movies with interviews provided by film scholars, cultural critics, political economists, and a screenwriter.
- Language
- English
- Country
- United States
- Year of release
- 2001
- Year of production
- 2000
- Documentation
- A study guide is available free online at http://www.mediaed.org/videos/CommercialismPoliticsAndMedia/BehindtheScreens/studyguide/html
- Subjects
- Media studies
- Keywords
- advertising; cinema films; marketing; product placement
Distribution Formats
- Type
- DVD
- Format
- Region 1
- Price
- $195.00
- Availability
- Sale
- Duration/Size
- 37 minutes
- Year
- 2005
- Type
- VHS
- Format
- NTSC
- Price
- $195.00
- Availability
- Sale
- Duration/Size
- 37 minutes
- Year
- 2005
Distributor
- Name
Media Education Foundation
- info@mediaed.org
- Web
- http://www.mediaed.org External site opens in new window
- Phone
- +1 413 584 8500
- Fax
- +1 413 586 8398
- Address
- 60 Masonic Street
Northampton
Massachusetts 01060
USA - Notes
- The MEF produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political and cultural impact of the mass media, particularly in the US, with emphasis on gender, health, politics, race and commercialism. Sale on DVD.
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