Behind the Screens

Synopsis: This programme puts forward the argument that Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. It explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from movies with interviews provided by film scholars, cultural critics, political economists, and a screenwriter.
Language: English
Country: United States
Year of release: 2001
Year of production: 2000
Documentation: A study guide is available free online at http://www.mediaed.org/videos/CommercialismPoliticsAndMedia/BehindtheScreens/studyguide/html
Subjects: Media studies
Keywords: advertising; cinema films; marketing; product placement

Name: Media Education Foundation
Email: info@mediaed.org
Web: http://www.mediaed.org External site opens in new window
Phone: +1 413 584 8500
Fax: +1 413 586 8398
Address: 60 Masonic Street
Northampton
Massachusetts 01060
USA
Notes: The MEF produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political and cultural impact of the mass media, particularly in the US, with emphasis on gender, health, politics, race and commercialism. Sale on DVD.

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