Shopology (2 Parts)

Synopsis: A two-part series on the science and psychology of shopping from the perspectives of buying and selling.
Language: English
Country: Great Britain
Year of release: 2002
Year of production: 2001
Notes: Broadcast on BBC2 from 2/9/01
Subjects: Business studies; Psychology
Keywords: retail businesses; social psychology

Title: Buying it
Synopsis: This first programme looks at our innate motivations for making a purchase. As one expert points out, reasons can range from our upbringing and personal psychology, to a case of compensatory consumption, in which something is consumed, or purchased, to compensate for depression or sense of incompleteness. Typically masculine and feminine traits are uncovered and attitudes to purchasing everything from designer clothes and limited edition trainers to kitchen suites are covered.
Title: Selling it
Synopsis: This part examines the ‘tricks of the trade’. These range from establishing a false feeling of exclusivity, to the actual physicality of how best to sell something. Case studies range from New York boutiques to Bluewater, one of Europe’s largest shopping arcades.

Name: BBC Active Video for Learning - now BBC Learning
Contact: Carolina Fernandez Jeremy Wilcox (CF - for educational enquiries JW - channel sales manager)
Email: BBCStudiosLearning@bbc.com
Web: https://www.bbcstudioslearning.com/ External site opens in new window
Phone: +44 (0) 20 8433 1009
Address: BBC Studios Limited
Television Centre
101 Wood Lane
London
W12 7FA
UK
Notes: The BBC Active company has now been absorbed within BBC Learning, a division of BBC Studios. It was originally a joint venture between BBC Worldwide and Pearson Education. Formerly known as ‘BBC Worldwide Learning Studies’ and before that as ‘Videos for Education & Training’

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