Marketing Leisure 2

Synopsis: The video MARKETING LEISURE 1, made in 1993, studied the marketing mx at Guildford Spectrum which, at the time claimed to be Britain’s biggest leisure centre. Over a decade later an ice rink, bowling alley, leisure pool and fitness gym. Made over a decade later, this video re-visits the centre and explores how its marketing approach has changed. It studies the product, promotion, place, price and policy issues.
Language: English
Country: Great Britain
Year of release: 2004
Year of production: 2004
Notes: A follow-up film to MARKETING LEISURE 1.
Subjects: Business studies; FE
Keywords: leisure industries; marketing; leisure centres

Name: TV Choice Ltd
Email: tvchoiceuk@aol.com
Web: http://www.tvchoice.uk.com External site opens in new window
Phone: 020 8464 7402
Fax: 020 8464 7845
Address: PO Box 597
Bromley
Kent
BR2 0YB
Notes: Producer and distributor of over 100 educational videos and DVDs, most with support materials, designed for use in UK schools, colleges and universities. Wide coverage across the curriculum, but particularly strong in the areas of business/management, ICT, geography, DT/manufacturing, history, English/media studies, PSHE, and leisure/tourism.

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British Universities Film & Video Council