Marketing Leisure 1

Synopsis: Guilford Spectrum Leisure Centre claimed in 1993 to be Britain’s biggest one-stop leisure complex, with an ice rink, bowling alley, leisure pool and fitness gym. This video takes a critical look at the centre’s marketing mix, including its product, promotion, price and place. Follows the marketing manager as she holds meetings to explore various new marketing initiatives.
Language: English
Country: Great Britain
Year of production: 1993
Notes: A follow-up film MARKETING LEISURE II was made in 2004 to see how the approach has changed
Subjects: Business studies; FE
Keywords: leisure industries; marketing; leisure centres

Name: TV Choice Ltd
Email: tvchoiceuk@aol.com
Web: http://www.tvchoice.uk.com External site opens in new window
Phone: 020 8464 7402
Fax: 020 8464 7845
Address: PO Box 597
Bromley
Kent
BR2 0YB
Notes: Producer and distributor of over 100 educational videos and DVDs, most with support materials, designed for use in UK schools, colleges and universities. Wide coverage across the curriculum, but particularly strong in the areas of business/management, ICT, geography, DT/manufacturing, history, English/media studies, PSHE, and leisure/tourism.

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