British Universities Film & Video Council

moving image and sound, knowledge and access

Marketing Leisure 1

Synopsis
Guilford Spectrum Leisure Centre claimed in 1993 to be Britain’s biggest one-stop leisure complex, with an ice rink, bowling alley, leisure pool and fitness gym. This video takes a critical look at the centre’s marketing mix, including its product, promotion, price and place. Follows the marketing manager as she holds meetings to explore various new marketing initiatives.
Language
English
Country
Great Britain
Year of production
1993
Notes
A follow-up film MARKETING LEISURE II was made in 2004 to see how the approach has changed
Subjects
Business studies; FE
Keywords
leisure industries; marketing; leisure centres

Distribution Formats

Type
DVD
Format
Region 2 PAL
Price
£125.00
Availability
Sale
Duration/Size
25 minutes
Year
2004

Type
VHS
Format
PAL
Price
£120.00
Availability
Sale
Duration/Size
25 minutes
Year
2004

Distributor

Name

TV Choice Ltd

Email
tvchoiceuk@aol.com
Web
http://www.tvchoice.uk.com External site opens in new window
Phone
020 8464 7402
Fax
020 8464 7845
Address
PO Box 597
Bromley
Kent
BR2 0YB
Notes
Producer and distributor of over 100 educational videos and DVDs, most with support materials, designed for use in UK schools, colleges and universities. Wide coverage across the curriculum, but particularly strong in the areas of business/management, ICT, geography, DT/manufacturing, history, English/media studies, PSHE, and leisure/tourism.

Record Stats

This record has been viewed 505 times.