British Universities Film & Video Council

moving image and sound, knowledge and access

India Inhales

Synopsis
Every day in India, another 55,000 children start smoking - compared to the 3,000 children who take up the habit in the USA, where numbers are falling. Tobacco is one of India’s favourite pastimes: Indians spit it, chew it, smoke it, roll it everywhere, throughout the continent. And, inspired by advertising for Wills cigarettes which sponsors the Indian cricket team, children believe the smoking improves cricketing techniques. With declining markets in the West, and 50 per cent of India’s population under the age of 25, the major tobacco companies are increasingly targetting India as their new growth market. This programme in the LIFE series explores the cynicism of the major global tobacco companies’ campaigns in India, and the work of the activists who have pledged to try to stop them - and halt the soaring increase in cancer cases in India that result from smoking.
Series
Life, Series
Language
English
Country
Great Britain
Year of production
2000
Subjects
Development studies
Keywords
India; tobacco industries

Distribution Formats

Type
VHS
Format
PAL
Price
£30.00
Duration/Size
24 minutes
Year
2004

Distributor

Name

TVE

Email
General email: tve@tve.org.uk.Sales and outreach: distribution@tve.org.uk
Web
http://tve.org/ External site opens in new window
Phone
+ 91 (11) 26 410 684
Address
46 Bloomsbury Street
London
WC1B 3QJ
Notes
TVE works with partners globally to produce films on environment and development issues, as well as health and human rights. Most of the 600 films are available for sale on DVD for educational use. Previously known as Television Trust for the Environment.

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