India Inhales

Synopsis: Every day in India, another 55,000 children start smoking - compared to the 3,000 children who take up the habit in the USA, where numbers are falling. Tobacco is one of India’s favourite pastimes: Indians spit it, chew it, smoke it, roll it everywhere, throughout the continent. And, inspired by advertising for Wills cigarettes which sponsors the Indian cricket team, children believe the smoking improves cricketing techniques. With declining markets in the West, and 50 per cent of India’s population under the age of 25, the major tobacco companies are increasingly targetting India as their new growth market. This programme in the LIFE series explores the cynicism of the major global tobacco companies’ campaigns in India, and the work of the activists who have pledged to try to stop them - and halt the soaring increase in cancer cases in India that result from smoking.
Series: Life, Series
Language: English
Country: Great Britain
Year of production: 2000
Subjects: Development studies
Keywords: India; tobacco industries

Name: TVE
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Notes: TVE works with partners globally to produce films on environment and development issues, as well as health and human rights. Most of the 600 films are available for sale on DVD for educational use. Previously known as Television Trust for the Environment.

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