Toxic Sludge is Good for You: The Public Relations Industry Unspun

Synopsis: Illuminating the invisible, but pervasive, public relations industry, this video reveals the tools PR professionals use to shift perceptions and shape public opinion. Illustrates that much of what is interpreted as factual, unbiased news and information has its origins in corporate boardrooms. Features interviews with PR Watch founder John Stauber, and cultural scholars Mark Crispin Miller and Stuart Ewen. The programme tracks the development of the PR industry from early efforts to win popular American support for World War I to the role of crisis management in controlling the damage to corporate image. Also looks at the coordinated PR campaign to slip genetically engineered produce past public scrutiny.
Language: English
Country: United States
Year of release: 2003
Year of production: 2003
Notes: The DVD contains 24 minutes of additional interview footage.
Free full preview available on MEF website http://www.mediaed.org.
Documentation: Online study guide in PDF format
Subjects: Media studies
Keywords: propaganda; public relations; social psychology

Name: Media Education Foundation
Email: info@mediaed.org
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Notes: The MEF produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political and cultural impact of the mass media, particularly in the US, with emphasis on gender, health, politics, race and commercialism. Sale on DVD.

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