Deadly Persuasion

Synopsis: Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their dangerous products. Illustrating her analysis with hundreds of current advertising examples from mainstream and trade sources, Kilbourne argues that these cynical industries have a clear and deep understanding of the psychology of addiction an understanding they exploit to create and feed a life-threatening dependency on their products. The video casts a critical eye on the corporate interests that lie behind the industries whose products kill more than 450,000 Americans each year.
Language: English
Country: United States
Year of release: 2003
Year of production: 2003
Notes: Free full preview available on MEF website http://www.mediaed.org.

A 30-minute DVD version is also available for use in presentations
Documentation: Free online pdf guide available at http://www.mediaed.org/videos/MediaAndHealth/DeadlyPersuasion/studyguide/DeadlyPersuasion.pdf
Subjects: Health Education; Media studies; Psychology
Keywords: addiction; advertising; tobacco industries; alcohol

Name: Media Education Foundation
Email: info@mediaed.org
Web: http://www.mediaed.org External site opens in new window
Phone: +1 413 584 8500
Fax: +1 413 586 8398
Address: 60 Masonic Street
Northampton
Massachusetts 01060
USA
Notes: The MEF produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political and cultural impact of the mass media, particularly in the US, with emphasis on gender, health, politics, race and commercialism. Sale on DVD.

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