British Universities Film & Video Council

moving image and sound, knowledge and access

Deadly Persuasion

Synopsis
Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their dangerous products. Illustrating her analysis with hundreds of current advertising examples from mainstream and trade sources, Kilbourne argues that these cynical industries have a clear and deep understanding of the psychology of addiction — an understanding they exploit to create and feed a life-threatening dependency on their products. The video casts a critical eye on the corporate interests that lie behind the industries whose products kill more than 450,000 Americans each year.
Language
English
Country
United States
Year of release
2003
Year of production
2003
Notes
Free full preview available on MEF website http://www.mediaed.org.

A 30-minute DVD version is also available for use in presentations
Documentation
Free online pdf guide available at http://www.mediaed.org/videos/MediaAndHealth/DeadlyPersuasion/studyguide/DeadlyPersuasion.pdf
Subjects
Health Education; Media studies; Psychology
Keywords
addiction; advertising; tobacco industries; alcohol

Distribution Formats

Type
DVD
Format
Region 1
Price
$300.00
Availability
Sale
Duration/Size
30/60 minutes
Year
2005

Type
VHS
Format
NTSC
Price
$275.00
Availability
Sale
Duration/Size
60 minutes
Year
2005

Distributor

Name

Media Education Foundation

Email
info@mediaed.org
Web
http://www.mediaed.org External site opens in new window
Phone
+1 413 584 8500
Fax
+1 413 586 8398
Address
60 Masonic Street
Northampton
Massachusetts 01060
USA
Notes
The MEF produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political and cultural impact of the mass media, particularly in the US, with emphasis on gender, health, politics, race and commercialism. Sale on DVD.

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