Mobilising for Growth - Entrepreneurship Within Companies

Synopsis: Aimed at managers who believe organisations have to grow at all times, if simply to sustain and renew themselves in the face of a higher business decay rate. The new economic logic is that managers must focus on growth, on new products and services, on extensions of existing offerings and renewal of outdated ones. Without this focus, the untimely decline of the current products and services will result in the company’s demise. In this programme, Professor Muzyka gives provides a framework for engaging an organisation in the search for new opportunities and truly mobilising for growth. The main point is to get back to basics: learning how to grow the business from within, by regenerating, renewing and adapting it. Building an Adaptive Entrepreneurial Organisation with a team that is truly mobilised for growth involves setting and aligning various characteristics of business practice, organisational process and decision behaviour in the organisation.
Language: English
Country: United States
Year of release: 1999
Year of production: 1999
Subjects: Business studies
Keywords: business innovation; product development

Name: FT Knowledge Executive Education
Email: executive.education@ftknowledge.com
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Phone: 020 7010 2727
Fax: 020 7010 6616
Address: 80 The Strand
London
WC2R 0RL

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