British Universities Film & Video Council

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American Supermarket (6 Parts)

Synopsis
Industrial films, old commercials, documentaries, educational films, and army training films are used humourously to portray the American dream of the 1940s and 1950s. Shows the mass culture of a period that was a golden age of consumerism.
Language
English
Country
United States
Medium
Video
Year of production
1991
Availability
Out of Distribution
Subjects
Sociology
Keywords
social life and customs; United States of America

Credits

Producer
Davide Ferrario

Sections

Title
Postcards from heaven
Synopsis
1: Look at American consumerism in the 1950s - a world of technicolour dreams, happy families and housewives smiling beside their new refrigerators.

Title
Postcards from hell
Synopsis
2: A picture of 1950s' anti-communist paranoia and the fear of atomic conflict.

Title
Just married
Synopsis
3: Everything for the newlyweds from a wedding sponsored by General Mills through setting up home, the kids and the family car.

Title
Sex, drugs & rock ‘n roll
Synopsis
4: Educational films showing social skills such as 'how to say goodnight'.

Title
Business is business
Synopsis
5: Looks at the downside of free enterprise business.

Title
It’s a weird world
Synopsis
6: Fads and oddities over 30 years, hosted by John Wayne who ponders on the nature of the American way of life.

Production Company

Name

Dinosaura

Distributor

Name

Jane Balfour Films

Phone
020 7267 5392
Fax
020 7267 4241
Address
Burghley House
35 Fortress Road
London
NW5 1AD

Record Stats

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