American Supermarket (6 Parts)

Synopsis: Industrial films, old commercials, documentaries, educational films, and army training films are used humourously to portray the American dream of the 1940s and 1950s. Shows the mass culture of a period that was a golden age of consumerism.
Language: English
Country: United States
Medium: Video
Year of production: 1991
Availability: Out of Distribution
Subjects: Sociology
Keywords: social life and customs; United States of America

Title: Postcards from heaven
Synopsis: 1: Look at American consumerism in the 1950s - a world of technicolour dreams, happy families and housewives smiling beside their new refrigerators.
Title: Postcards from hell
Synopsis: 2: A picture of 1950s' anti-communist paranoia and the fear of atomic conflict.
Title: Just married
Synopsis: 3: Everything for the newlyweds from a wedding sponsored by General Mills through setting up home, the kids and the family car.
Title: Sex, drugs & rock ‘n roll
Synopsis: 4: Educational films showing social skills such as 'how to say goodnight'.
Title: Business is business
Synopsis: 5: Looks at the downside of free enterprise business.
Title: It’s a weird world
Synopsis: 6: Fads and oddities over 30 years, hosted by John Wayne who ponders on the nature of the American way of life.

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British Universities Film & Video Council