Euro World, The: A Strategic Analysis

Synopsis: Professor Jean Dermine emphasises the need for companies to assess the strategic consequences of the euro and discusses how the sources of competitive advantage of companies and financial institutions will be affected once the single currency is in place. Also examines hat will happen between the euro and the US dollar, whether the euro might become the international reserve currency, and the implications for businesses and financial institutions world-wide.
Language: English
Country: United States
Medium: Video; Videocassette. VHS. col. 59 min.
Year of production: 1998
Availability: Sale; 1998 sale: £399.00 (+VAT +p&p)
Documentation: Accompanying study guide.
Subjects: Business studies; Economics
Keywords: euro; European Union; financial management

Writer

Jean Dermine

Cast

Jean Dermine

Name: Euromanagement, PO Box 2192, 5600-CD Eindhoven, The Netherlands, tel +31 40 297 4944, fax +31 40 297 4950, www.euromanagement.nl
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Phone: +31 40 297 4944
Address: PO Box 2192
5600-CD Eindhoven
The Netherlands
Notes: From 1 January 2002 Euromanagement no longer supplies multimedia products. Harvard Business School videos available directly from Harvard to UK market. Refer to Ms Ans Huylshoff, Euroforum Publishing e-mail aht@euroforum.nl Tel 40-297-4944, fax 40-297-4950.

Name: FT Knowledge Executive Education
Email: executive.education@ftknowledge.com
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Phone: 020 7010 2727
Fax: 020 7010 6616
Address: 80 The Strand
London
WC2R 0RL

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