Electronic Storyteller, The: Television and the Cultivation of Values

Synopsis

George Gerbner summarises his 40-year study of the effects of television and the media on society. Drawing on the research of the Cultural Indicators Project at the University of Pennsylvania, he presents an analytical framework to understand what is at stake in debates about the media, and the implications of a society losing democratic control of the storytelling process. Covers: storytelling and humanity; modern storytelling; studying television; the effects of the media; stories of gender, class, race, risk, health; steoreotyping; the control of stories.

Language

English

Country

United States

Medium

Video; Videocassette. VHS.(NTSC) col. 40 min.

Year of production

1996

Availability

Sale; 1997 sale: US$195.00

Subjects

Media studies

Keywords

popular culture; television broadcasting

Credits

Cast

George Gerbner

Distributor

Name

Media Education Foundation

Email

info@mediaed.org

Web

http://www.mediaed.org External site opens in new window

Phone

+1 413 584 8500

Fax

+1 413 586 8398

Address

60 Masonic Street
Northampton
Massachusetts 01060
USA

Notes

The MEF produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political and cultural impact of the mass media, particularly in the US, with emphasis on gender, health, politics, race and commercialism. Sale on DVD.