Conducting a Survey

Synopsis: Explains the process of surveying, designed to guide students in all subject areas who are required to use surveying techniques in research. Follows a market research company as it conducts a survey about vehicle safety issues. Covers: clarifying objectives (including testing a hypothesis), qualitative and quantitative research, types of survey methods (face-to-face, telephone, self-completion), selecting a sample and specifying sample characteristics, using non-probability samples (convenience, volunteer, judgemental and quota) and probability samples (random and stratified random samples); calculating error margins, designing and piloting a questionnaire (using closed and scale questions, avoiding bias), analysis, presentation (using charts and tables), assessment of results.
Language: English
Country: Great Britain
Medium: Video; Videocassette. VHS. col. 35 min.
Year of production: 1995
Availability: Sale; 1996 sale: £39.00 (+ VAT)
Subjects: Sociology
Keywords: research methods; surveys

Name: Boulton-Hawker Films Ltd
Email: sales@boultonhawker.co.uk
Web: http://www.boultonhawker.co.uk/ External site opens in new window
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Address: Combs Tannery
Stowmarket
Suffolk
IP14 2EN
Notes: Distributor of over 400 DVDs and videos for use in teaching at GCSE level and above. Particularly strong in science-based subjects which the company used to produce themselves, but now sources from the USA, Canada and Australasia. Titles cover the subject areas of biology, business studies, careers, chemistry, child development & the family, citizenship, design & technology/food technology, English, geography/ecology, home economics, ICT, maths, media studies, PE/sport studies, physics and PSHE. Sale with free preview.

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