Breaking into China

Alternative title: Bulls, Bears and China Shops
Synopsis: Demonstrates the complexity of international business and the need for flexibility when operating in a new market. Uses as a case study the marketing of St Michael products by Marks and Spencer in Hong Kong. Covers the product/service package, the effective management of resources and the financial returns to shareholders. As the study develops, the potential conflict between the local environment and company policy emerges as a critical issue, highlighting the need for flexible solutions in overseas markets.
Series: BBC for Business, Course Cpbusi
Language: English
Country: Great Britain
Medium: Video; Videocassette Standard formats. col. 24 min.
Year of production: 1993
Availability: Sale; 1997 sale: £195.00 (+VAT +p&p) (BBC)
Notes: Originally BULLS, BEARS AND CHINA SHOPS, B700/TV4.
Documentation: Accompanying study guide.
Subjects: Business studies
Keywords: Hong Kong; international trade; marketing; retail businesses

Producer

Roger Penfound

Cast

Martin Young

Name: BBC Active Video for Learning - now BBC Learning
Contact: Carolina Fernandez Jeremy Wilcox (CF - for educational enquiries JW - channel sales manager)
Email: BBCStudiosLearning@bbc.com
Web: https://www.bbcstudioslearning.com/ External site opens in new window
Phone: +44 (0) 20 8433 1009
Address: BBC Studios Limited
Television Centre
101 Wood Lane
London
W12 7FA
UK
Notes: The BBC Active company has now been absorbed within BBC Learning, a division of BBC Studios. It was originally a joint venture between BBC Worldwide and Pearson Education. Formerly known as ‘BBC Worldwide Learning Studies’ and before that as ‘Videos for Education & Training’

Name: Open University Worldwide
Web: http://www.ouw.co.uk External site opens in new window
Phone: +44 (0) 1908 274066
Address: Walton Hall
Milton Keynes
MK7 6AA
Notes: NB. As of May 2016 Open University Worldwide are no longer distributing DVDs. They have posted this message on their website: ‘Unfortunately Open University Worldwide Limited has decided that product sales are no longer viable given the reduced funding to Higher Education institutions and diminishing demand for the products we have traditionally stocked. At present the Open University Students Association (OUSA) will continue to sell the "Good Study Guide", and we are in discussion with other possible distributors to continue to make The Open University’s products available for purchase. As soon as we have any information on other channels of distribution we will update this notice’. Some products are still available via second hand dealers on Amazon.co.uk

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