Tourism Businesses in the Lake District

Synopsis: Looks at leisure marketing, with a focus on the Lake District, which has been a popular tourist destination for over 200 years. Growing numbers of tourism businesses are appearing that are far removed from the area’s traditional image. Four case studies examine a zoo, a ‘green’ hotel, a garden centre, a a reptile exhibition, and an industrial heritage site.
Language: English
Country: Great Britain
Medium: Video; Videocassette. Standard formats. col. 30 min.
Year of production: 1996
Availability: Sale; 1997 sale: £120.00 (+VAT +p&p)
Documentation: Optional support literature.
Subjects: Business studies; Environmental science
Keywords: Lake District; leisure industries; marketing; tourism

Name: TV Choice Ltd
Email: tvchoiceuk@aol.com
Web: http://www.tvchoice.uk.com External site opens in new window
Phone: 020 8464 7402
Fax: 020 8464 7845
Address: PO Box 597
Bromley
Kent
BR2 0YB
Notes: Producer and distributor of over 100 educational videos and DVDs, most with support materials, designed for use in UK schools, colleges and universities. Wide coverage across the curriculum, but particularly strong in the areas of business/management, ICT, geography, DT/manufacturing, history, English/media studies, PSHE, and leisure/tourism.

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