Surely Some Mistake (4 Parts)
- Synopsis
- Prominent businessmen and businesswomen talk frankly about some of their business and managerial misjudgements.
1: Former Milk Marketing Board chair Sir Stephen Roberts discusses the dairy industry’s failure to capitalise on the successful launch of Lymeswold cheese; former editor of the ‘Catholic Herald’ Harry Coen describes how an article created a furore; toy executive Bryan Ellis explains how he turned down the opportunity to manufacture Teenage Mutant Ninja Turtles.
2: Former British Rail chairmanSir Peter Parker recalls the humiliting launch of the Advanced Passenger Train; boxing promoter Frank Warren relateds the story of his costly involvement witha multi-purpose arena in London’s Docklands that was criticised for being inaccessible.
3: Public relations consultant Lynne Frank tells how she came to regret accepting an invitation to chair Viva, Britain’s first radio station for women; restauranteurs Laurence Isaacson and Neville Abraham recall the mistakes that left their first enterprise heavily in debt; and Tie Rack’s Roy Bishko describes how a company manager’s role in a publicity campaign backfired after she left to set up the Sock Shop.
4: Anita Roddick of the Body Shop recalls how a bid to foster community trade in Nepal almost destroyed a small paper-maker; Oliviero Toscano, Benneton’s creative director, looks back on an advertising campaign that shocked Britain; Patsy Bloom of animal insurers Pet Plan describes a costly foray into the American market. - Language
- English
- Country
- Great Britain
- Medium
- Video; Videocassette. Standard formats. col. 4 x 30 min.
- Year of production
- 1997
- Availability
- Sale
- Notes
- Broadcast on BBC2 from 20/2/97.
- Subjects
- Business studies
- Keywords
- business executives
Credits
- Producer
- Nick Mirsky
Sponsor
- Name
BBC Television
Distributor
- Name
BBC Active Video for Learning - now BBC Learning
- Contact
- Carolina Fernandez Jeremy Wilcox (CF - for educational enquiries JW - channel sales manager)
- BBCStudiosLearning@bbc.com
- Web
- https://www.bbcstudioslearning.com/ External site opens in new window
- Phone
- +44 (0) 20 8433 1009
- Address
- BBC Studios Limited
Television Centre
101 Wood Lane
London
W12 7FA
UK - Notes
- The BBC Active company has now been absorbed within BBC Learning, a division of BBC Studios. It was originally a joint venture between BBC Worldwide and Pearson Education. Formerly known as ‘BBC Worldwide Learning Studies’ and before that as ‘Videos for Education & Training’
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