New Way of Life, A

Synopsis: Examines strategic innovation in the oil and gas exploration and production sector, focusing principally on a case study of BP. In 1986 a crash in the price of oil threated the future of the petroleum industry. In order to survive and not become a victim of its environment, like so many mature industries before it, it would need to re-invent itself. It did just that with both technical and organisational innovation, and by learning to change their behaviour a new way of life emerged for the companies within the industry
Series: Strategy, Course B820
Language: English
Country: Great Britain
Medium: Video; Videocassette. Standard formats. col. 29 min.
Year of production: 1996
Availability: Sale; 2001 sale: £75.00 (+VAT +p&p)
Notes: Also available on videocassette combined with WORKING WITH CASE STUDIES and THE PASSION FOR DISTINCTIVENESS (SOM-B820-VC1), price £120.00 (+VAT +p&p).
Subjects: Business studies
Keywords: petroleum industries; strategic management

Producer

Stephen Wilkinson

Cast

Andrea Simmons

Name: Open University Worldwide
Web: http://www.ouw.co.uk External site opens in new window
Phone: +44 (0) 1908 274066
Address: Walton Hall
Milton Keynes
MK7 6AA
Notes: NB. As of May 2016 Open University Worldwide are no longer distributing DVDs. They have posted this message on their website: ‘Unfortunately Open University Worldwide Limited has decided that product sales are no longer viable given the reduced funding to Higher Education institutions and diminishing demand for the products we have traditionally stocked. At present the Open University Students Association (OUSA) will continue to sell the "Good Study Guide", and we are in discussion with other possible distributors to continue to make The Open University’s products available for purchase. As soon as we have any information on other channels of distribution we will update this notice’. Some products are still available via second hand dealers on Amazon.co.uk

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