Modelling in the Motor Industry

Synopsis

Looks at three motor companies and compares the ways in which they forecast their positions in the market. Morgan Motor Company is the smallest, producing handmade sports cars in the coachbuilding tradition for a niche market; Toyota GB is in the middle range, part of the Japanese Toyota Motor Corporation, selling the cars produced in its Derbyshire factory to a mass market in the UK; Ford of Europe is the largest, selling a wide range of vehicles in the European market. Looks at the economic variables important to each firm, their information sources and formal and informal methods of forecasting.

Series

Economics and Changing Economies, Course D216

Language

English

Country

Great Britain

Medium

Video; Videocassette. Standard formats. col. 24 min.

Year of production

1995

Availability

Off-air recording licence
Sale; 1998 sale: £145.00 (+VAT +p&p)

Subjects

Economics

Keywords

economic forecasting; modelling - economic; motor vehicle manufacturing industries

Credits

Producer

Alison Tucker

Cast

Maureen Mackintosh

Production Company

Name

BBC Open University Productions

Distributor

Name

Open University Worldwide

Web

http://www.ouw.co.uk External site opens in new window

Phone

+44 (0) 1908 274066

Address

Walton Hall
Milton Keynes
MK7 6AA

Notes

NB. As of May 2016 Open University Worldwide are no longer distributing DVDs. They have posted this message on their website: ‘Unfortunately Open University Worldwide Limited has decided that product sales are no longer viable given the reduced funding to Higher Education institutions and diminishing demand for the products we have traditionally stocked. At present the Open University Students Association (OUSA) will continue to sell the "Good Study Guide", and we are in discussion with other possible distributors to continue to make The Open University’s products available for purchase. As soon as we have any information on other channels of distribution we will update this notice’. Some products are still available via second hand dealers on Amazon.co.uk