Marketing Management

Synopsis

A video-based distance learning course for up to 10 participants that aims to enlarge the understanding of markets and market mechanisms and to explain methods of influencing the marketplace, with emphasis on the integration of theory, uses and applications.

Language

English

Country

Great Britain

Medium

Video; Videocassette. Standard formats. col.

Year of production

1987

Availability

Sale

Documentation

Tutorial assistance supplied. Total study time: 16 hours.

Uses

MBA students.

Keywords

marketing

Credits

Cast

R R Faryon

Distributor

Name

Aston University, Centre for Extension Studies

Phone

0121-359 3611 ext 4590

Fax

0121-359 7358

Address

Aston Triangle
Gosta Green
BIRMINGHAM
B4 7ET