Level Playing Field?, A

Synopsis

Suggests that in order to understand what is happening within the UK we need to look at the changing face of the car industry world-wide. The programme tells the story of the growing globalisation of the industry. In order to be a major player, manufacturers need to sell into all three main world markets: North America, Europe and the Asia Pacific. But to sell successfully they also need to be present in the three arenas. This is partly due to market force and government regulation. Develops the idea that ‘globalisation’ has intensified world trade and led to trade friction between producers in the three arenas. Looks at two responses: the voluntary restraint agreements between Japan and the USA, which are now virtually finished with, and between Japan and Europe, which still hold for a limited transitional period. The second response by the Japanese is the new wave of ‘transplants’ - Japanese car factories located within North America or within Europe.

Series

Running the Country, Course D212

Language

English

Country

Great Britain

Medium

Video; Videocassette. Standard formats. col. 24 min.

Year of production

1992

Availability

OUT OF DISTRIBUTION

Subjects

Economics

Keywords

international trade; manufacturing industries; motor vehicle manufacturing industries

Production Company

Name

BBC Open University Productions

Distributor

Name

Open University Worldwide

Web

http://www.ouw.co.uk External site opens in new window

Phone

+44 (0) 1908 274066

Address

Walton Hall
Milton Keynes
MK7 6AA

Notes

NB. As of May 2016 Open University Worldwide are no longer distributing DVDs. They have posted this message on their website: ‘Unfortunately Open University Worldwide Limited has decided that product sales are no longer viable given the reduced funding to Higher Education institutions and diminishing demand for the products we have traditionally stocked. At present the Open University Students Association (OUSA) will continue to sell the "Good Study Guide", and we are in discussion with other possible distributors to continue to make The Open University’s products available for purchase. As soon as we have any information on other channels of distribution we will update this notice’. Some products are still available via second hand dealers on Amazon.co.uk