Learning on ScreenIntroduction to Marketing, An
- Synopsis
- An introductory course in marketing, teaching concepts, principles, technidques and skills. Each title contains 12 short tutorials and 120 self-check questions and answers. A ‘Hall of Fame’ section contains comments from business personalities including Theodore Levitt, Philip Kotler, Rosabeth Moss Kanter, Kenichi Ohmae and Peter Doyle, and marketing professionals from Microsoft, Coca Cola, Concorde Supersonic Jets, TVX Securuty Systems, Action for the Blind, and Manchester United Football Club. Approximately 1-3 hours of teaching material per title, plus unlimited research and revision use.
- Series
- Multimedia Marketing Learning Programme, Tltp Project
- Language
- English
- Country
- Great Britain
- Medium
- Multimedia; 10 CD-ROMs. PC Windows version only.
- Year of production
- 1996
- Availability
- Sale; 1996 sale: £100.00 (+VAT inc. p&p) series (UK higher education price)
- Notes
- Available to UK higher education institutions.
Reviewed by David Mercer in ‘Viewfinder’ No 29 (2/97), p17.
Article in TLTP ‘Newsletter,' No 8 (Autumn 1996), p22.
'Twelve ways to use the marketing CD-ROMs’ by Paul Smith in ‘Account,' Vol 8, No 3 (Autumn 1996), pp13-16.
Article ‘The multimedia marketing experience: a qualitative study’ by Gillian Roberts, Deirdre Shaw and Nigel Grigg in ‘Active Learning’ No 11 (12/99), pp9-15. - Documentation
- Accompanying instructor’s manual, user’s guide and installation guide with each CD-ROM.
- Uses
- Introductory level marketing.
- Subjects
- Business studies
- Keywords
- business education; computer-assisted learning; marketing; Teaching & Learning Technology Programme
Distribution Formats
- Type
- CD-ROM
Sections
- Title
- History, definition and concept of marketing
- Title
- Segmentation, positioning and the marketing mix
- Title
- Marketing planning
- Title
- Buyer behaviour
- Title
- Marketing research
- Title
- Product decisions
- Title
- Service decisions
- Title
- Pricing decisions
- Title
- Distribution decisions
- Title
- Integrated marketing communications
Production Company
Distributor
- Name
Multimedia Marketing Consortium
- a.pulford@mmu.ac.uk (Alan Pulford)
- Phone
- 0161-247 6052
- Fax
- 0161-247 6301
- Address
- Manchester Metropolitan University
Department of Retail & Marketing
Aytoun Street
Manchester
M1 3GH - Notes
- Contact: Alan Pulford. e-mail: a.pulford@mmu.ac.uk (4/96)
Record Stats
This record has been viewed 466 times.
