Learning on ScreenCommunications Market Report 2014
- Publisher
- Ofcom
- Category
- Surveys and Reports
- Subject
- Audience / User Research; New Technology; Television; Media literacy; Consumers
- Inactive
- No
- Description
- Among the findings of Ofcom’s eleventh communications market report is that a ‘millennium generation’ of 14-15 year olds are the most technologically confident in the UK. The research measures confidence and knowledge of communication s technology to calculate an individual’s ‘Digital Quotient’ score, or ‘DQ’, with the average UK adult scoring 100. The study, among nearly 2,000 adults and 800 children, finds that six year olds claim to have the same understanding of communications technology as 45 year olds. Also, more than 60% of people aged 55 and over have a below average ‘DQ’ score.
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