Authentication is undergoing scheduled maintenance, you may be unable to access our resources. More information available at our status page.

British Universities Film & Video Council

moving image and sound, knowledge and access

Communications Market Report 2014

Title
Communications Market Report 2014
Date
7 Aug 2014
PDF Document
Download document
Publisher
Ofcom
Category
Surveys and Reports
Subject
Audience / User Research; New Technology; Television; Media literacy; Consumers
Inactive
No
Description
Among the findings of Ofcom’s eleventh communications market report is that a ‘millennium generation’ of 14-15 year olds are the most technologically confident in the UK. The research measures confidence and knowledge of communication s technology to calculate an individual’s ‘Digital Quotient’ score, or ‘DQ’, with the average UK adult scoring 100. The study, among nearly 2,000 adults and 800 children, finds that six year olds claim to have the same understanding of communications technology as 45 year olds. Also, more than 60% of people aged 55 and over have a below average ‘DQ’ score.

Record Stats

This record has been viewed 581 times.