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  1. Neuromarketing (2010)

    Subject
    Business studies; Psychology

    Cognitive neuroscience has revolutionised our understanding of the consumer’s brain and this has huge implications for business and marketing. These are videorecordings of talks given by practitioners,...

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  2. Neuromarketing: Citizens Under the Influence (2010)

    Subject
    Business studies; Psychology
    Distribution
    Sale, DVD (Region 2 PAL, 53 minutes), £49.00 (DVD), £20.00 (1 Year Digital Licence), £49.00 (3 Year Digital Licence)

    In order to refine the process of marketing, studies are now turning to neuroscience in order to analyse the brain’s physical response to our wants and desires. By using techniques such as magnetic...

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