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  1. Marketing Mix at Haagen Dazs (2002)

    Subject
    Business studies
    Distribution
    Sale, VHS (PAL, 30 min), £120.00 +VAT +p&p

    In 1990 the US company Haagen-Dazs appeared in Britain and created something which had never existed before: a mass market for luxury ice cream. This video explores how Haagen-Dazs made themselves the market...

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  2. Branding: The Marketing Advantage (1995 Video)

    Subject
    Business studies
    Distribution
    out of distribution, 3 videocasetttes. VHS. col. 105 min., 1996 sale: £650.00 (+VAT +p&p)

    Looks at branding and related marketing strategies. Covers: threats to the brand, managing brand equity, adding value, retailer power, globalisation, relationship marketing, the future of marketing. Case...

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  3. Transformation (1994 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 20, 19, 20, 20, 20, 23, 23 min., 1997 sale: £975.00 (+VAT +p&p)

    Business consultant Richard T Pascale’s ideas on how an organisation can continually transform itself to maintain its momentum and competitive edge. Features practical steps, exercises and case studies of...

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