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  1. Relationship Marketing (2007)

    Subject
    Business studies; Media studies

    Cadbury experts and the famous Gorilla adverts help the Business & Learning Connections Project construct relationship marketing video material which shows where marketing is going in the new world of social...

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  2. Is There a Future for Research in Telecommunications? (2006)

    Subject
    Technology

    The 41st Appleton lecture given by Dr David Cleevely on 12 January 2006.. Over the past thirty years telecommunications operators have changed their relationship with their suppliers, doing less research...

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  3. Living the Brand: The Patagonia Story (2009)

    Subject
    Business studies
    Distribution
    Sale Hire, DVD (Region 2 PAL, 18 minutes), £299 (hire); £799 (sale)

    Based on the book, ‘Living the Brand’, this programme uses the sportswear brand, Patagonia to demonstrate how organisations can capture the passion of their people to create stronger relationships with...

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