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  1. Niche Marketing in the Sportswear Business (1999 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 35 min., 1999 sale: £120.00 (+VAT +p&p)

    With the world of sports and leisure wear dominated by a few large companies such as Nike, Adidas and Reebok, the way ahead for many smaller companies is niche marketing. Two British firms, Jacetts and...

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  2. Modelling in the Motor Industry (1995 Video)

    Producer
    Alison Tucker
    Subject
    Economics
    Distribution
    Off-air recording licence Sale, Videocassette. Standard formats. col. 24 min., 1998 sale: £145.00 (+VAT +p&p)

    Looks at three motor companies and compares the ways in which they forecast their positions in the market. Morgan Motor Company is the smallest, producing handmade sports cars in the coachbuilding tradition...

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