Launch of Government cot death campaign

Title

Launch of Government cot death campaign

Genre

Interview

TX Date

10 Dec 1991

Year of production

1991

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Duration

00:02:23

Description

Paul Rowley interviews Health Minister, Virginia Bottomley, about the launch of a national Government campaign to try and help cut the number of cot deaths. The two-million pound campaign features a television commercial in which TV and radio personality Anne Diamond who recently lost her own baby gives advice to parents on how they can reduce the risks. Broadcast on LBC Newstalk FM Breakfast show.

Contributors

Paul Rowley; Virginia Bottomley; LBC Newstalk

Keywords

Advertising; Health education; Babies; Awareness-raising campaigns; Anne Diamond; Sudden death; Sudden infant death; Sudden Infant Death Syndrome

The copyright of audio recordings in the LBC / IRN Digitisation Archive is owned by Global Radio UK Ltd.