British Universities Film & Video Council

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Graham Day, chairman of Rover, on performance

Title
Graham Day, chairman of Rover, on performance
Genre
Interview
TX Date
18 Sep 1990
Year of production
1990
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Duration
00:01:39
Description
Interview with Sir Graham Day, the chairman of Rover cars, who admits the company is no longer a mass manufacturer. Speaking at the Motor Show in Birmingham Day says the company performance has improved, but warns the workforce of the difficult days lying ahead. Male interviewer not identified. Broadcast on BRMB Radio.
Contributors
BRMB Radio; Graham Day
Keywords
Car industry; Motor vehicle industry; Birmingham; Profits; NEC; Rover; Motor Show

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