Times sponsored by Microsoft for one day

Title

Times sponsored by Microsoft for one day

Genre

Interview

TX Date

22 Aug 1995

Year of production

1995

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Duration

00:04:41

Description

Deputy General Secretary of the National Union of Journalists, Jake Ecclestone(?) gives his opinion on the decision of Bill Gates to purchase every copy of The Times newspaper and distribute it for free for one day to celebrate the release of the Windows 95 operating system. Ecclestone claims it is unethical, reducing journalism to junk mail, and a publicity stunt. Interviewer not identified.

Contributors

Jake Ecclestone(?)

Keywords

Newspapers; The Times; NUJ; Sponsorship; Publicity; Computer software; Bill Gates; Microsoft

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