British Universities Film & Video Council

moving image and sound, knowledge and access

Times sponsored by Microsoft for one day

Title
Times sponsored by Microsoft for one day
Genre
Interview
TX Date
22 Aug 1995
Year of production
1995
Play audio
To listen to the audio files, please log in.
Duration
00:04:41
Description
Deputy General Secretary of the National Union of Journalists, Jake Ecclestone(?) gives his opinion on the decision of Bill Gates to purchase every copy of The Times newspaper and distribute it for free for one day to celebrate the release of the Windows 95 operating system. Ecclestone claims it is unethical, reducing journalism to junk mail, and a publicity stunt. Interviewer not identified.
Contributors
Jake Ecclestone(?)
Keywords
Newspapers; The Times; NUJ; Sponsorship; Publicity; Computer software; Bill Gates; Microsoft

Record Stats

This record has been viewed 178 times.