Times sponsored by Microsoft for one day

Title

Times sponsored by Microsoft for one day

Genre

Interview

TX Date

22 Aug 1995

Year of production

1995

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Duration

00:04:11

Description

American computer billionaire Bill Gates launches the new Windows 95 software. To celebrate he’ll be buying The Times newspaper, every copy of the paper for one day and then distributing it for free. The Times editor Peter Stothard explains the reasoning behind the sponsorship by Microsoft and denies the paper’s editorial will be affected. Interviewer not identified.

Contributors

Peter Stothard

Keywords

Newspapers; The Times; Sponsorship; Publicity; Computer software; Bill Gates; Microsoft

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