British Universities Film & Video Council

moving image and sound, knowledge and access

Times sponsored by Microsoft for one day

Title
Times sponsored by Microsoft for one day
Genre
Interview
TX Date
22 Aug 1995
Year of production
1995
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Duration
00:04:11
Description
American computer billionaire Bill Gates launches the new Windows 95 software. To celebrate he’ll be buying The Times newspaper, every copy of the paper for one day and then distributing it for free. The Times editor Peter Stothard explains the reasoning behind the sponsorship by Microsoft and denies the paper’s editorial will be affected. Interviewer not identified.
Contributors
Peter Stothard
Keywords
Newspapers; The Times; Sponsorship; Publicity; Computer software; Bill Gates; Microsoft

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