US presidential election - Television campaign commercials

Title

US presidential election - Television campaign commercials

Genre

News report; Interview; Election Broadcast; Advertisement

TX Date

2 Nov 1992

Year of production

1992

Play audio

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Duration

00:05:37

Description

Angela Rippon introduces a report by Paul Woodley which looks at the role and impact of television on the US presidential election. David Schwartz, Head of Film and Video at the American Museum of the Moving Image, explains why television has changed the nature of campaigning. Includes archive clips of television campaign commercials. For the Drivetime programme.

Contributors

Paul Woodley; Angela Rippon; David Schwartz

Keywords

USA; Elections; Government; Television; Advertising; Mass media; Lyndon Johnson; Presidential candidates; Election campaigns; Bill Clinton; Advertisements; George H. W. Bush; Ross Perot

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