ITV shake-up in progress

Title

ITV shake-up in progress

Genre

News report; Interview

TX Date

Unknown

Year of production

1991

Play audio

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Duration

00:02:48

Description

Report on the shake-up of ITV which will see at least four companies change hands. Managing Director of TV-am, Bruce Gyngell, says he tells staff to think positive, wear pink, and then they will win the franchise. Richard Branson, who is bidding for three stations, speaks of his apprehension whilst waiting for the decision. David Frost claims the new bidding system will blend the best of the old and the new. Female reporter not identified.

Contributors

David Frost; Richard Branson; Bruce Gyngell

Keywords

ITV; Commercial television; Television stations; TV-am

The copyright of audio recordings in the LBC / IRN Digitisation Archive is owned by Global Radio UK Ltd.