British beef safety ads

Title

British beef safety ads

Genre

Interview

TX Date

30 May 1990

Year of production

1990

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Duration

00:01:31

Description

Agriculture Minister John Gummer rules out government cash as requested by Welsh farmers for a TV advertising campaign aimed at restoring customer confidence in British beef amid fears over BSE. Mr Gummer says it’s up to the beef industry to sort out the problem. Male interviewer not identified.

Contributors

John Gummer

Keywords

Agriculture; Farming; Advertising; Beef; Food safety; Beef industry; Bovine spongiform encephalopathy

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