BA offers 50,000 free flights

Title

BA offers 50,000 free flights

Genre

News report; Interview

TX Date

Mar 1991

Year of production

1991

Play audio

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Duration

00:03:26

Description

Report on a British Airways fifty million pound campaign to lure passengers onto their planes by the promise of 50,000 free tickets to be distributed via a ballot on 23/04/91. Its described by BA as the World’s Biggest Offer from the World’s Favourite Airline. Includes interviews with Lord King (John King), BA; Liam Strong, BA; Richard Branson, Virgin. Male reporter not identified (poss. Paul Maurice).

Contributors

Paul Maurice?; Richard Branson; John King; Liam Strong

Keywords

Business; Campaigns; British Airways; Airlines; Marketing; Competitions

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