BT re-branding

Title

BT re-branding

Genre

News report; Interview; Vox pop; Advertisement

TX Date

Unknown

Year of production

1991

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Duration

00:02:24

Description

Report on BT’s re-branding including a new logo. Includes interview with BT Chairman Iain Vallance on the cost of the exercise and its benefits; the public give their reaction to the new logo; interview with Wally Olens(?), whose company designed the new branding; clip of new television advert. Male reporter not identified.

Contributors

Iain Vallance; Wally Olens(?)

Keywords

Telecommunications services; Telecommunications industry; BT; Logos; British Telecom; Television advertising; Branding

The copyright of audio recordings in the LBC / IRN Digitisation Archive is owned by Global Radio UK Ltd.