British Universities Film & Video Council

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LBC radio audience figures

Title
LBC radio audience figures
Genre
Discussion
TX Date
May 1976
Year of production
1976
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Duration
00:03:55
Description
Bob Holness interviews Patrick Gallagher, Managing Director of LBC radio station, about newly released audience figures for LBC and methods used including 2-week listening diaries by sample of London households. Delighted with increase for the new station across all programmes of 30-40%. People also shown listening for longer periods. Bob Holness’ programme AM shows as very popular. Good news for independent radio.
Contributors
Bob Holness; Patrick Gallagher
Keywords
Radio stations; Statistics; Commercial radio; LBC; Radio listeners

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