There is the Playhouse Now, There Must You Sit

Alternative title

Marketing Shakespeare

Synopsis

Marketing directors from three theatres participating in Folger’s Theatre Partnership Programme, discuss the challenges of convincing audiences to experience Shakespeare’s least popular plays.

Series

Shakespeare Unlimited

Language

English

Country

United States

Medium

Audio

Transmission details

9 Jan 2018

Duration

35:28

Credits

Producer

Esther French; Richard Paul

Editor

Esther Ferington; Gail Kern Paster

Contributor

Barbara Bogaev; Emma Corey; Jeff Fickes; Katie Perkowski; Michael Witmore

Additional Details

Subjects

Shakespeare

Keywords

audiences; marketing; audience research

Notes

Notes

Episode 88 of Shakespeare Unlimited

Online Availability

Online URL

https://soundcloud.com/folgershakespearelibrary

Online format

Streamed

Distributor

Name

Folger Shakespeare Library

Email

reference@folger.edu

Web

http://www.folger.edu External site opens in new window

Phone

(202) 544 4600

Fax

(202) 544 4623

Address

201 East Capitol Street, SE
Washington
DC 20003
USA